A Cohort Experience for Professional Services Leaders
The Seller-Doer Exchange
Where Referrals Become Relationships.
Where Relationships Become Revenue.
Presented by Sean Hand
THE CHALLENGE
Most Professionals Were Hired to Do, Not to Sell.
"
You're great at the work. Then one day the expectation quietly changed. Partnerships. Pipelines. Origination. And no one ever taught you how.
Trained to Deliver
Years of technical expertise. Zero training in business development.
Referral Networks Untapped
Cross-industry relationships exist but are never systematically developed.
Network with Competitors
Networking events are filled with competitors all competing for the same business.
THE DATA IS CLEAR
Referrals Are the #1 Driver of New Business in Professional Services.
82%
of new business comes from referrals or repeat clients (Hinge Research Institute).
5x
more likely to close a referred prospect than a cold lead (Sales Benchmark Index).
73%
of executives prefer a provider recommended by a trusted colleague (Edelman Trust Barometer).
THE SOLUTION
A First-of-Its-Kind Cohort Built For Seller-Doers.
A 6-month cohort-based program for Director-level professionals who lead with expertise.
Train
Master the seller-doer methodology — business development designed specifically for professionals who lead with technical expertise.
Connect
Build trust-based relationships with peers from complementary, non-competing industries in a closed ecosystem.
Refer
Enter a structured referral ecosystem where high-quality introductions are expected, actively tracked, and reciprocated.
Program at a Glance
Duration
6 months
Format
3 In-Person + 3 Virtual
Cohort Size
7 Industries, 1 company per industry
Seats Per Company
3 professionals
Audience
Director-level and above
Investment
$20,000/company
Exclusivity
Industry-exclusivity guaranteed
Industry Exclusivity
One Firm. One Industry. No Exceptions.
Each cohort seat is reserved for one company per industry. Once your industry is claimed, it's locked — your competitors cannot join.
Big 4 Accounting
Regional Consulting
Law Firm M&A / Corp
Investment Banking
Wealth Management
Commercial Insurance
Commercial Real Estate
THE CURRICULUM
Six Modules. Six Months. One Transformation.
01
The Seller-Doer Mindset
In-Person + Dinner
02
Strangers to Friends
Virtual
03
The Follow-Up System
Virtual
04
From Conversations to Opportunities
In-Person + Reception
05
Account Planning
Virtual
06
The Seller-Doer You've Become
In-Person + Graduation Dinner
MEET THE FACILITATOR
Sean Hand
CEO of Selling By Hand LLC | Seller-Doer Coach & Trainer
Sean Hand has spent his career at the intersection of professional service excellence and strategic business development. As the founder of Selling By Hand, he specializes in transforming technical experts into revenue-generating leaders. His methodology bridges the gap between delivering high-level work and systematically cultivating the relationships that sustain a firm's growth.
TRUSTED BY PROFESSIONALS ACROSS LEADING INSTITUTIONS
"Sean was an excellent facilitator, made me comfortable to share and contribute, and was very knowledgeable / trustworthy. Would love to have Sean return."
Senior Associate, Leading Professional Services Firm
"Sean brought incredible energy, enthusiasm, and knowledge to our team. His session was my favorite of the entire program."
Partner, Strategic Consulting Group
"I learned a lot and applied the techniques during a client event. I uncovered four new opportunities while learning personal things about each client."
Managing Director, M&A Advisory
Investment Details
Claim Your Industry Seat Before It's Gone.
$20,000
per company · 3 seats · 6 months
Flat rate: No per-seat add-ons
Founding cohort pricing
Net 30 invoicing available
Industry exclusivity guaranteed
100% money-back guarantee
Next Steps
The Road to Mastery
01
Discovery Call
02
Reserve Your Industry
03
Confirm Your 3 Participants
04
Kickoff in Month 1
Ready to claim your industry?
SDX
The Seller-Doer
Exchange
Where Referrals Become Relationships.
Where Relationships Become Revenue.
A Cohort Experience for Professional Services Leaders
Presented by Sean Hand